About
Services
Our Work
Serving up a feature-rich app experience.
When you’re an iconic restaurant brand like Cracker Barrel, your customers come to expect the best. In this case, the homespun American chain needed to enhance its dine-in, online, and catering experience. About Objects was happy to partner with the company to develop a feature-rich mobile app within a compressed timeline.
Scratch-made mobile solutions
Our team began by rewriting the restaurant chain’s underperforming legacy mobile-web solutions using the latest native mobile development stacks. To accelerate project velocity, we architected innovative mobile solutions that allowed for the reuse of business logic across iOS and Android. Finally, we modernized Cracker Barrel’s mobile analytics tracking solution to provide accurate insights capable of enabling future business growth.
Users
4.8 star app
1.3M loyalty signups in a month
150,000+ engaged users
Services
Process and Methodology
Systems Architecture
Project Management
Analysis
UI/UX
Development
Quality Assurance
L2 Support
Platforms
iOS
Android
Middleware
eCommerce
Content Management
Google Analytics
Architecture
Mobile
Gateway
Backend
Azure
Sitecore
Technologies
Swift
SwiftUI
Kotlin
Jetpack Compose
Kotlin Multiplatform Mobile (KMM)
Azure B2C
Firebase
Sitecore CMS
Online Ordering (OLO)
TokenEX credit card processing
Jira/Confluence
Github/bitbucket
A generous helping of success
Launched in under six months, including the holiday season, we transformed the 1-star app into an intuitive, brand-focused 5-star experience. Today, guests can check wait times, join the waitlist, place orders, and pay at the table, all from the app. We also designed an innovative loyalty program, including gamification experiences that leverage the folksy charm of the brand. Meanwhile, we expanded the online and catering capabilities, making it easy to browse, order, pay, and pick up meals.